Yesterday, Vanity Fair published this article discussing the success of several female icons of the Twitterverse, including one of my personal role models Felicia Day. Unfortunately the light that the article portrayed these women in showed a distinct lack of understanding of the world in which us social media fiends live. Read the article HERE. What follows is my letter to the editor, sent this morning. I hope spellcheck didn't fail me on this one.
It is with stark disappointment that I compose this letter today, to address an issue on which you’ve no doubt already received a vast amount of feedback. I am writing to address to tone and assumptions made in the article “America’s Tweethearts”.
The women depicted in this article are successful, brilliant and extraordinarily dedicated. Their fastidious attention to their admirers, as well as their devotion to their careers has created a cohesive set of skills which has set them above so many who explore only traditional marketing and media outlets. The light in which they were presented in this article implies a severe lack of research and understanding of what it is these women truly do. It is also a wide misrepresentation of whom they are, as a collective, pawning off misspelled, uninteresting, text-like tweets onto them. This is not what these women do, nor whom they are.
These women are moguls. To those of us who have seen our stars rise beyond the throes of the old media regime, they are a beacon of hope, pointing out a new path to success, and not solely online. For anyone who desires to pen the words spoken by the Oscar nominated performer, or design the building that the runway show takes place in, these women offer an alternative method of marketing, which is quickly going to become the norm. They are a breath of fresh ocean air, ushering in the salty breeze of change from what has been to what will become, and for that we should commend them.
It is unfortunate that this article (incidentally written by a woman) tears down five driven, intelligent women, with such disregard for what it is they have achieved, and those who can open their minds enough to respect them. It is even more unfortunate that in the very same issue, five actresses are built up in a much more favourable light. This fact alone suggests an unforgivable lack of understanding into the world of social media, and the achievements of those who are brave enough to navigate a new territory.
It would be lovely to see an addendum published, showing further insight into the world that these women navigate, and a retraction to the mildly snarky tone that bleeds throughout this article. These women deserve our respect; it is likely that your readers will demand nothing less from the Vanity Fair establishment.
Thank you for your time and attention to this letter.
Yours very truly,